Strategic media launch: Birckhoven’s gourmet campaign aired nationwide on Chinese TV
Established in 1986, the White Horse Communication Group has grown into China’s best-known advertising, media, and marketing company. With over 2,000 employees operating in 29 major cities, the group combines historical expertise with deep knowledge of the rapidly expanding Chinese market.
White Horse Outdoor Media, China’s largest outdoor media company, maintains a prominent presence in all major cities and generates over 1.2 billion RMB in annual revenue. Building on this success, the group owns exclusive media properties, including China’s only Golf TV channel, a high-quality television and internet shopping channel, and multiple online platforms, reaching an increasingly affluent audience.
Leveraging its expertise and market insight, White Horse has helped more than 500 companies, many of them global brands, successfully establish and market their products in China. In recent years, the group has expanded into property and tourism sectors domestically and internationally.
Within this strong network, H. van Hesse has bridged the world of Dutch gourmet food and the Chinese market. He introduced luxury Gouda cheeses without wax coating, with a one-year shelf life, targeting high-end consumers and sold through exclusive stores. Birckhoven Advies, together with White Horse Group, developed the marketing strategy, launch plan, and import-export process.
Watch the TV commercial.