Strategic media launch: Birckhoven’s gourmet campaign aired nationwide on Chinese TV
Established in 1986, the White Horse Communication Group has grown to become China’s best-known advertising, media, and marketing company. With over 2,000 employees operating across 29 major cities in China, the group has strong historical ties and deep knowledge of the rapidly expanding Chinese market.
White Horse Outdoor Media, the largest outdoor media company in China, has a prominent presence in all major cities and generates over 1.2 billion RMB in annual revenue. Building on this success, the group owns exclusive media properties, including China’s only Golf TV channel, targeting an increasingly affluent audience, as well as a high-quality television and internet shopping channel and various other online platforms.
With extensive expertise and deep market insight, White Horse has helped more than 500 companies many of them global brands
successfully establish and market their products in China. In recent years, the group has expanded into the property and tourism sectors both domestically and internationally.
Within this powerful network, H. van Hesse has built a bridge between the world of gourmet food from the Netherlands and the Chinese market. He introduced luxury Gouda cheeses without wax coating, with a one-year shelf life, targeting the high-end segment and sold through various exclusive stores. Birckhoven Advies, together with the White Horse Group, developed the marketing plan, introduction, and import-export process.
Watch the TV commercial .